Preheat your air fryer to 400°F (200°C). This ensures a hot cooking environment for crispy skins.
Wash and scrub the potatoes thoroughly under running water. Pat them dry with a kitchen towel.
Poke several holes in each potato using a fork. This allows steam to escape and prevents them from bursting.
Rub the potatoes with olive oil, making sure to coat them evenly. Sprinkle with salt and pepper for added flavor.
Place the potatoes in the air fryer basket, ensuring they are not overcrowded. You may need to cook them in batches.
Cook the potatoes for 35-40 minutes, turning them halfway through. They are done when a fork easily pierces through the skin and into the soft interior.
Remove the potatoes from the air fryer and let them cool for a few minutes before slicing them open. Fluff the insides with a fork.
Top with your favorite baked potato toppings, such as butter, sour cream, shredded cheese, or fresh herbs.